FAQ
Fair questions.
The things every B2B team asks before signing, answered the way we would answer them on a call.
How is KOLP different from a traditional SEO agency?
Order of operations. Most agencies start with deliverables — so many posts, so many links — and justify them afterwards. We start with a model: every keyword scored by the pipeline it can realistically produce for your business. The roadmap is a prioritised queue of revenue work, not a task list.
What does the free audit include?
A full technical crawl, an intent map of your current rankings, and the ten highest-leverage opportunities scored by expected pipeline. It is produced by a strategist — not generated by a tool — and it is yours to keep whether or not we end up working together.
How much does an engagement cost?
It is scoped after the audit, because the model tells us what the work is. You are quoted for a quarterly program with named deliverables — not a retainer tier with a deliverables allowance. If the audit says the honest answer is “you do not need us yet”, we will tell you that too.
Who actually does the work?
The strategists you meet before signing are the people who run your program afterwards. Content is produced by specialist B2B writers working from our briefs. There is no account layer whose job is to translate between you and the people doing the work.
Do you work with in-house teams?
Happily. Two shapes work well: we run the full program, or we run the model and the roadmap while your team executes. The second shape only works if your team has real capacity — we will ask about that in the audit, and we will be honest about what we hear.
What do you need from us?
Read access to analytics and Search Console, a view of pipeline in your CRM, one decision-maker, and about an hour a fortnight. We do not need your team in weekly status meetings — the model is the status.
How does reporting work?
Monthly, against the model: what shipped, what moved, what it produced in pipeline terms. Quarterly, the model re-runs and you see the re-forecast before we act on it. The numbers come from your CRM, not from a dashboard we control.
Do you require a long retainer?
Programs run in quarterly cycles tied to the model. You can pause or stop at the end of any quarter — the pages, the data, and the model stay with you either way.
How long until we see results?
Leading indicators — index coverage, rankings on modelled terms — typically move within the first quarter. Pipeline follows as pages mature and authority compounds. We set expectations from your own data in the audit, never from a generic playbook.
Do you guarantee rankings?
No, and you should distrust anyone who does — nobody controls a search engine's index. What we commit to is the model: a stated expectation for every term before work begins, and an honest account of what happened afterwards.
