Search Engine Optimisation
Unlike Paid Media, SEO can’t be bought. But it can be earned — and we’ll earn it for you. At KOLP, SEO permeates everything we do. We live, sleep and dream it. Even the thought of our clients ranking poorly in natural search gives us the heebie jeebies.
For us, rich and sustainable SEO is holistic, hinging on a balance of highly technical algorithm expertise, engaging, shareable content and high brand visibility through targeted PR and blogger outreach.
Our exceptional contacts in the media and on leading blogs also enable us to regularly secure the Holy Grail of the high quality followed-link — a must for any SEO campaign.
OUR SEO Expertise
- Site audits
- Competitor & Marketplace analysis
- Structural & tech optimisation
- SEO content
- Digital PR & Outreach
Working with us
So how does KOLP roll? Well, we kick off with a bespoke audit of a website’s online assets – mobile and desktop. Now audits may sound dull, but they’re the bedrock of any successful SEO campaign. In plain English, they tell us what brands are getting right and, equally importantly, what they’re getting wrong.
Next up, we switch our focus to what our client’s closest competitors are getting right, and wrong, while carrying out a broader sectoral analysis, too. In short: what are brands’ ideal customers searching for, and how can we help them find it?
Once our audit and competitor analyses are complete, we move onto the technical and structural optimisation of a brand’s entire online architecture using all kinds of advanced tools and technological wizardry. From NCT to a full engine makeover — we will tweak, fine-tune and, where necessary, rebuild from scratch. The goal? Maximum online power output.
Now, we’re ready to create.
Producing mind-blowing, shareable and search-friendly content — and doing so regularly — is critical to SEO success. Think of it as the creative icing on the SEO cake. The art to the science. Thankfully, our team of in-house creatives and content marketing supremos will find ways day in, day out, to ensure your brand keeps getting found.
Working alongside our content experts, our team sets out to secure the insanely good follow links that are vital to rank high. We get these for our clients by the bucketload, through targeted PR and blogger outreach. The result? Maximum traffic and a site that screams authority.