Paid Search - PPC

Best practice PPC, whether desktop or mobile, remains one of the key digital marketing pillars of today’s brands. It’s the foundation on which many campaigns are built — and from which many have grown.

At KOLP, we’re fluent in every aspect of Paid Search, from pure AdWords and RLSAs to Google Shopping and Trueview. And when PPC changes and evolves, we change and evolve with it.

As a company founded on CPA principles we live and breathe ROI. That’s why you can be sure that every pound we spend on your behalf will be treated as if it’s our own.

But it’s not just that. We like to think our approach to PPC is that little bit special, too. Using advanced data analytics and next-generation AI, we’re able to deliver the right message to a brand’s customers, in the right place, at the right time — softly softly, or move in for the sell.

Our Paid Search Expertise


With 86.5% of searches in the UK performed on Google, AdWords is an integral part of any paid media strategy. Driven by ROI, our analysts get a kick out of continuous optimisation and meticulous bid management.

Google shopping

Google Shopping ads occupy prominent real estate for product searches. Where appropriate, we make sure our clients have a high visibility presence on these product ads, designed for direct response retail campaigns.


By retargeting visitors in Google that have been to your site but not converted, we can interpret high purchase intent and, where appropriate bid accordingly, to bring them back.

Gmail Ads

Gmail Ads offer a hybrid of native and display advertising. A high impact ad platform, it allow us to target users in their Gmail inbox based on their contextual and intent signals.


By using in-stream and discovery ads we are able to offer non-intrusive, engagement-based video promotion across YouTube. Great for increasing brand awareness and client interaction.


By using integrated Retargeting solutions we can serve hyper-targeted messaging to previous site visitors as they navigate across subsequent placements.

Mobile & App promotion

We use high impact mobile advertising with mobile-specific ad copy designed to increase app downloads, lengthen app engagement and extend the lifetime value from mobile users.

Working with us

You’ll love working with KOLP. For starters, you’ll be in the best possible hands: each member of our team is not only a qualified ‘AdWords Professional’ but has also been through our very own Analyst Academy — think of it as a boot camp for ROI (minus the deranged drill sergeant and 4am wake-up calls).

Given the gazillions of Paid Search companies out there, it’s more important than ever to know the company you’re working with is on top of its game. So don’t be shy to ask to see the results we’ve generated for our clients, or even speak to them. We’d be more than happy to put you in touch.

So how do we get things moving?

Well, we start by auditing your PPC activity to date. What’s worked with your target customers, and what’s not? More specifically, where are you getting the best cost-per-acquisition, and how can you improve on that? Using advanced data analytics and a suite of proprietary tools, we shine a torch into everything you’ve been doing, and rigorously benchmark you against your competitors.

Armed with the knowledge from our initial audit, we then create a strategy to deliver the kind of ROI that will blow your pretty little socks off. And once it’s purring away, we’ll start to scale it up. And then some.

It won’t just be any strategy, either. Everything we do in Paid Search is holistic, and sits alongside any content, SEO and PR activity you’re undertaking, too.

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